How much do real estate videos cost? The average cost of a minute of finished video production ranges from $1,000 to $10,000. Unless you want to include intricate shots, motion graphics, or special effects in the design, your real estate video is unlikely to cost $10,000 per minute. Real estate video production can cost anywhere from $1,000 to $10,000 per finished minute.
One of the standard services you can perform is the creation of real estate films. They act as virtual tours, allowing agents to showcase properties, listings, homes, and neighborhoods to improve sales. On the other hand, the average cost can vary depending on the project’s requirements.
The price should be determined first by the cost of doing business, then by the local market, and finally by the quality of the work.
However, a budget of around $2,500 per minute is a good starting point for a real estate firm. The local market determines the price of any video—the quality of the work and the actual costs incurred during production. Of course, real estate film will cost more than a one-minute production.
How much do Real Estate Videos Cost
A general rule of thumb is that a photographer or filmmaker should cost between $100 and $200 per hour.
A standard photo-shoot of a listing will cost between $100 and $200, while a video shoot will cost $200 and $500. According to 51% of real estate professionals, video marketing offers the best return on investment.
A professional videographer could cost up to $1,500 per ad. That, however, would be a significant listing, such as a large luxury home. If the property is remote, you can also include a travel fee. The price will be higher if the filmmaker must perform heavy editing (such as creating a “commercial” for the article or updating YouTube).
You can probably get away with $200 to $300 for an introductory session.
Real estate videographers typically make between $40,000 and $50,000 per year. They have a high hourly cost but are not constantly available. Their hourly rate includes assistance and post-production work.
What Affects Real Estate Videography Pricing?
In general, the cost is determined by the amount of space you need. If you only need eight aerial photographs, you will pay less; if you need twenty, you will pay more.
It is important to recall that it is not just raw images. All images and films taken will need to be edited by the photographer or videographer. You’re also paying for post-production work. And all of this takes time.
Plus, add-ons, such as a 3D walkthrough, will be expensive. In addition, the company may have to support the travel or pay ongoing server costs.
If you’re looking for a low-cost option, a photography package costs around $200, and a videography package costs between $300 and $400. These are pre-made “packages” that include “5 retouched photos, 5 minutes of aerial photography,” etc.
The best method for getting the right videographer at the right price is to shop around in your neighborhood. Consider asking for references, as with many things in the real estate market.
What goes into Real Estate Video production?
This answer can vary depending on the client’s vision. If you want to do a matterport type production, you will need a lot of editing, special equipment, and technology, which can be a big part of the budget.
Examples of real estate video production from a simple video tour to a real estate film showing the facilities and attractions of the property location with the talent to convey the message.
Real estate videos do not include talent or script costs unless requested by the client.
Authentic Estate Video Cost Influencers
It is critical to examine the many factors that can affect the price. Motion graphics, text overlays, titles, and special effects are all elements that will add to the final costs.
Editing takes up a significant portion of the budget. To reduce the time spent on editing, be cautious about requesting various changes and make sure your creative brief is very clear from the beginning. If the house is unoccupied, staging will increase the cost of production.
The cost of the additional production is influenced by factors like the experience and talent of a filmmaker, an editor’s work, and any larger considerations on duration.
If your goal is to save money, evaluate the size of the first element to consider.
How to Make a Standout Real Estate Walkthrough Video
A listing video can be several things at once:
- description of a lovely house
- A viable alternative to a personal tour
- A method of emphasizing high-level features is provided in a textual description.
- It is an opportunity to close the gap between a buyer’s dream and what could quickly become their reality.
The presentation of a property’s interior is, of course, the heart of a listing film. From manicured yards and flower gardens to driveways and decks, videos of patios and outdoor spaces give customers an overview of what they can expect every time they go abroad. A video of the property from the street can further highlight its appeal, livability, and unique views.
That highlights the overall team philosophy.
Customer experiences, lot tours, neighborhood tours, and local business advertisements are just a few of the many ways to market an agency or team.
Our research has revealed that the most effective real estate videos follow a three-step formula:
Act 1: The first act of the video
The best virtual tours usually start with a nice front view of the property before moving on to scenes of the surrounding area.
Act 2: The video is in the middle of its second act.
The film’s focus should shift to the property’s interior in the middle. According to our research, it is ideal to start with the larger rooms and then move on to spaces with a particular function, such as the dining room, living room, kitchen, bedrooms, bathrooms, and other rooms.
Act 3: The video comes to an end.
We recommend returning to the home’s exterior and finishing with the branding. This is where you’ll want to use aerial and drone footage and logos and faces.
Why does real estate video marketing matter?
Today that you’ve learned what makes a good real estate video, it’s time to discuss why clever marketing can make or break your business.
According to widely cited research from an Australian real estate group, listings that use video marketing strategies receive up to 400% more inquiries than those that don’t.
Does video help sell real estate? The answer put is yes.
In 2020, the real estate market shifted dramatically, virtually overnight, toward online viewing. The sense of place is established through video, every element of a house, from the quality of light to the sound levels-from day/night changes in lighting to traffic noises-to room ambiance recalled in seconds.
The bottom line here is that clients expect video to play a role in their search. Agents must make their way through a crowded market and a crowded Internet to engage with clients authentically, as they may only get one shot at it.
Best Practices in Real Estate Marketing
Now that you have these tips backed by data, it’s time to start marketing now that you have these tips. The following points will allow you to get the most out of every video you make:
Don’t forget about background images and text. Custom backgrounds increased conversion by 32% while integrating supporting text increased conversion by 20%.
In real estate films are submitted to social media sites, the most intriguing footage first. On social networks, retention is usually worse, and fewer people see through to the conclusion.
Eliminate all secondary connections. Viewers are more likely to get confused if too many alternatives are available at once, whereas this is less of a problem for short movies (less than thirty seconds) or long videos (more than five minutes).
Prioritize the interior walkthrough. Make a full walkthrough video if you only attach one video per property listing. On average, full walkthrough videos outperformed videos focused on exterior images by approximately 10%.
It’s time to get out. In our research, complete walkthroughs had a 30% higher retention rate than split tours, which came in second.
Don’t venture into the great outdoors. By a factor of 120, complete walkthroughs outperformed the poorest type of tour, outdoor time.
Use descriptive titles. The click-through rate (CTR) for gated videos, often used to expand an agent’s email list, increased by 34%.
Increase the variety of your posts. Even if your website is the first place you send customers, expand your horizons: The retention rate for videos placed on one of the top five real estate websites was about 10% higher than for owned sites. With 8% higher retention, social media came in second.
Frequently Asked Questions
How much does real estate videography cost on average?
A general rule of thumb is that a photographer or filmmaker should cost between $100 and $200 per hour. According to 51% of real estate professionals, video marketing offers the best return on investment. A professional videographer could cost up to $1,500 per listing.
Can You Hire a Non-Real Estate Videographer?
Real estate videographers know the industry inside out. They know the images of a home you want, how you would like to frame them, and what an ad should look like. While you can employ a general videographer (and it may even be less expensive), they may not be able to deliver a finished product that a potential buyer would find appealing.
Can You Do Your Own Video Production?
You probably won’t want to buy a drone to purchase your footage (although you can; prices range from $300 to $3,000).
You may be able to do the video work independently for most of your listings. Many real estate agents can film and photograph themselves using their iPhones or tablets.
How is it easy to sell a real estate video?
A real estate video will be more challenging to sell in some areas than others. Large metropolitan areas with a younger, more tech-savvy population will be easier to market than less tech-savvy areas.
What is the price of a real estate video?
Producing real estate videos can cost between $1,000 and $10,000 per finished minute. On the other hand, the average cost can vary depending on the project’s requirements.
How can I place my real estate videography?
Videography is typically used on one’s blog, social media accounts, YouTube channel, and links on other websites, such as classified ads.
How much are real estate videographers’ salaries?
Most real estate videographers are paid between $100 and $200 per hour. However, depending on your location and skill set, there may be real estate videographers who are more or less expensive.
Is it possible to find a real estate videographer?
The number of videographers available is very high. It is preferable to hire a videographer specializing in real estate. They will have a better understanding of your needs and will be able to get the job done faster.
When determining how much a real estate video will cost, examine the many factors affecting the price. Motion graphics, text overlays, titles, and special effects are all elements that will add to the final cost.
Editing takes up a significant portion of the budget. To reduce the time spent on editing, be cautious about requesting various changes and make sure your creative brief is very clear from the start. If the house is unoccupied, staging will increase the cost of production.
Sheena Whitlock, a property expert, and blogger with over 15 years of experience in the field. The knowledge and skills Sheena has acquired during her career have given her invaluable insight into the property management business.
She has done her Property Development BSc (Hons) from the University of Portsmouth and completed her Master’s Degrees in Property Management from the University of Chicago.
As a professional, she has spent time working for various companies as a property management officer and currently works at Asset Info Hub where she shares her knowledge and experience on various property matters with people around the world, questioning their queries via blogging and virtual consulting services.