When you first meet a buyer or seller, feeling nervous and self-conscious is natural. You’re probably wondering what you should say first or how you should act. Let’s earn how to introduce yourself as a real estate agent
The best way to break the ice is to introduce you as a real estate agent. By introducing yourself as a real estate agent, you will demonstrate that you are an expert and that you value the client’s time. You will also show them that you are knowledgeable about the real estate industry and willing to go above and beyond to help them find the perfect home. You can introduce yourself as a real estate agent in various ways.
Read on for more information about how to introduce you as a real estate agent and tips on how to have the most productive and successful first meeting with a buyer or seller.
Why Introductions Matter in Real Estate
Short online or in-person presentations can be complex.
Success in the property sector requires knowing how to present you professionally. This is one method of “selling yourself” to prospects and presenting yourself as an expert in your field.
It just becomes part of the brand as a real estate agent. Accuracy is vital in a very performance. If you don’t present yourself well, potential clients will doubt your competence and turn to another agent.
If you are starting in the industry, this could ruin your career.
A presentation that doesn’t demonstrate your strengths and skills as a real estate agent can make potential clients uncomfortable.
Worse, a bad presentation can damage your brand as a real estate agent and give you a bad professional reputation in the community that is difficult to recover from.
How to Introduce Yourself as a Real Estate Agent
An introduction is a simple presentation to a client explaining why they should choose you as their real estate agent.
Given that the client is unfamiliar with you, what do you believe they should know about you? You might highlight your experience selling properties at record speed or your track record in the neighborhood.
You might also include how many years you’ve worked in real estate (if you’re not new to the sector). This is an excellent opportunity to mention any awards you have received in recognition of your achievements in real estate.
It is also helpful to talk about specific real estate issues that your clients are concerned about or are asking for advice on. You can say many valuable things to potential clients during your presentation.
However, there is insufficient time to gather a great deal of information.
When you present to a client, focus on what is most important. You want to convey your expertise, convince the client and bring your enthusiasm and experience.
Here are 5 Steps to Craft Your Real Estate Agent Introduction
It is essential to quickly communicate what you have to say: who you are, what your experience in real estate is, what you can do for the client, and get in touch. Remember that the content of your presentation will change slightly depending on whether you present it in person or online. This section will focus on the in-person presentation, the online presentation, and the agent’s background.
First, greet the audience with your name and title.
Doing so effectively sets a tone for your appearance and presents you as a friendly and personable professional.
This simple gesture will help you make a positive first impression and start building a relationship with the customer. You can ask them about their experience with your company’s product or service and take notes to follow up with an email or another phone call. You can greet them however you like. When you greet someone, state your name and place of business and are polite.
Hello, my name is Richard from United Realtors. It’s a pleasure to meet you.
Another element of an excellent introduction to an agent is a brief but informative description of you.
This section should not just be about real estate. A little narrative about you is a good technique to establish rapport with potential clients.
For example, you can say that you have lived in the area for 15 years (which gives you some experience as a resident).
You can tell them about your family (e.g., “I live here with my wife, two daughters, and my mini-pop Wally ____”).
If you give information about yourself, you can write about anything, but keep it short. In the next part of the self-introduction, you should briefly describe your real estate experience.
Real Estate Experience
It is imperative that you briefly mention your real estate experience in the introduction.
Your potential clients want a real estate agent who is friendly and approachable (this is what I told them when I greeted them and told them about myself).
However, they will not choose a realtor who does not appear to have any knowledge or experience in real estate.
Next, you should submit as much information regarding your real estate experience.
- Which would facilitate the acquisition or sale of a real estate property?
- You may reach out to us about any or all of the following.
- Are you a seasoned practitioner in commercial real estate?
- Any awards, achievements, or recognition you have received in your field.
- Whatever associations or business membership clubs you belong to (e.g., the Million Dollar Club).
The number of homes sold.
General overview of the domestic real estate market
You can also highlight any good luck you’ve had recently.
For example, “Last month, I helped a client put her home on the market, and in two days, we sold it for more than the asking price.”
It is also helpful to mention the local housing market.
For example, when talking to a prospective seller, you might say, “It’s a seller’s market right now, and you’d be surprised how many homes are for sale.
How You Can Help
Even those who work in this field know that there are many problems.
For buyers and sellers, it’s invaluable to have an expert on their team who can answer tough questions, know what steps to take, negotiate offers and uncertainties, and help them navigate the entire process.
When you tell your clients how to help them solve their real estate problems and issues, you reassure them.
They will trust you more when they buy or sell their home.
Exchange Contact Info
The ultimate proof that you are a good agent is sharing your contact details with potential clients.
After all, you can’t make a presentation without allowing them to contact you.
Sharing contact details should be quick and unpressured.
Include your business card; social media contact details, cell phone number, and website so they can get in touch with you.
“Here’s my business card. I check my phone often during the day, so I’m always available for messages and calls.”
“On my website example.com, you can see some of the great deals I have on the lake.”
If you can’t give us their contact information right away, be nice.
Please don’t ask for their contact information. Just offer them a gift or bonus.
Many brokers have successfully offered free portfolio charts, graphs, and local real estate market data or access to online tools for buyers and sellers to get contact information for prospective clients.
“We’ll send you a shortlist of all the homes for sale in your area, and you can calculate the asking price for your property.”
“Can I have your cell phone number? I’ll give you a link to the awesome real estate app I told you about.”
If you see that you have good contact with a real estate agent, act now, don’t exchange contact details, and don’t let them expire.
You can say, “I’ll be in town tomorrow at 4:30 pm. If you wish, I would be happy to supply you with more information about the selling prices of similar apartments in your area”.
Get creative in your title.
No rule says you have to call yourself a broker, realtor, or real estate agent (although you may not be allowed to call yourself a broker if you are not a member of NAR).
We’ve talked to several Lab Coat Agent members, and many of them present themselves in an exciting way to potential clients.
You can say “agent” and let them know you’re interested. Or you can say “real estate agent.”
You could say “realtor,” as John Hale’s daughter called him and his wife.
The name you select doesn’t matter, provided you already know the customer and the name reflects who or what you are doing. Even If you don’t wish to talk about it, giving them your business card is good.
Send a Real Estate Introduction Postcard
Sending business cards to real estate contacts in your area is an excellent way to introduce yourself. What should my business card contain for real estate agents?
90% of consumers want to read reviews before contacting a company or salesperson, and 88% review and personal recommendations.
What other real estate postcard ideas can you use to introduce them to potential new customers?
Postcards are a great way to stay in touch with your clients, especially when you don’t regularly contact them. A postcard can be sent whenever is most convenient for your client.
A postcard addressed a real estate agent who had just listed a house for sale.
Are postcards suitable for real estate? The answer is yes.
The response rate for the direct marketing is 700% higher than for digital marketing, and the return on investment is 15-17%.
Whatever You Say, Pronunciation is Key
Ultimately, it’s not how you present yourself that matters. It’s how you offer yourself that resonates with people. If you call yourself a “broker,” don’t forget to say “real-tor,” not “real-i-tor.”
Frequently Asked Questions
How do I write a new real estate agent bio?
- Utilize a professional curriculum vitae template.
- Describe your real estate industry experience.
- Describe your connection to the place in which you sell.
- Make a point of emphasizing the value you provide to your clientele.
- List any special arrangements you have made.
- List your sales history (if applicable).
How do I talk to someone like a real estate agent?
- Briefly introduce yourself
- Explain how you obtained the information.
- Inquire whether this is an ideal time to speak.
- Inquire about their motivations for purchasing or selling the property.
- Explain the current market situation and ask them if they have any questions.
How do you introduce yourself to a new buyer?
- Tailor your presentation to the industry and the situation.
- Communicate plainly
- Justification for your actions
- Include something of worth.
- Add a call to action to your message.
- Say “thank you” and “goodbye.”
How can I impress a real estate client?
- Contact a reputable company.
- Offer your business.
- Help them make a connection.
- Invite them to dinner on moving day.
- Host them in your home.
- Show them your community.
- Remind them of important events.
How do you get more leads in real estate?
- Start with people you know.
- Contact people, you don’t know.
- Build and maintain relationships.
- Establish a repeatable process.
- Be active on social media.
- Look for hashtags on Instagram.
Let’s start with, “Now everyone knows you’re a cop? Do you share on social media that you got your driver’s license?
It’s good to share your learning story and what you are doing.
Does your company advertise in the press or on social media? Share. But the rules state that before you can tell others about your real estate transactions, you must note that you are a licensed real estate agent.
I refer to myself as a “Virginia licensed real estate agent” and not a “real estate agent.” This is the wording required by law.
Realtors are licensed agents who voluntarily choose to be members of the National Association of Realtors. All real estate agents are licensed. However, not all licensed agents are real estate agents.
Sheena Whitlock, a property expert, and blogger with over 15 years of experience in the field. The knowledge and skills Sheena has acquired during her career have given her invaluable insight into the property management business.
She has done her Property Development BSc (Hons) from the University of Portsmouth and completed her Master’s Degrees in Property Management from the University of Chicago.
As a professional, she has spent time working for various companies as a property management officer and currently works at Asset Info Hub where she shares her knowledge and experience on various property matters with people around the world, questioning their queries via blogging and virtual consulting services.